Singapore Swimming Association
CAMPAIGN & NATIONAL TEAM IDENTITY
SWIM WITH US
Singapore Swimming Association (SSA) launched the ‘Swim With Us’ campaign and announced a new brand identity for the national team. ‘Swim With Us’ is an initiative by SSA to rally people behind aquatic sports, at the same time to create a reason and value for people to support the five aquatic disciplines within SSA namely – Diving, Swimming, Synchronised Swimming, Waterpolo and Open Water Swimming.
In line with the launch of the ‘Swim With Us’ campaign, they are also bringing all their national teams under one new identity, THE RED SINGA. The new national team identity is a visual mark that not only encompasses that spirit on a whole or part, but also a symbol that sits on the highest ground and serves as the beacon of all inspiration. Represented by a lion and five stars, the lion symbolises courage, strength and excellence, in line with Singapore’s identity. The five stars represent the 5 difference aquatic disciplines within SSA – Diving, Swimming, Synchronised Swimming, Waterpolo and Open Water Swimming.
“There was a deep and detailed stakeholder engagement as we worked on the national brand identity. We took into account feedback from the national athletes and from a wide range of responses. At the end of the engagement, THE RED SINGA was chosen unanimously as the identity for the national team across all disciplines. THE RED SINGA is an identity which will bind our athletes together, as one Team Aquatics, with the OCBC Aquatic Centre recognized as the Home of THE RED SINGA," said Jose Raymond, Vice-President (Finance), SSA.
The campaign was launched by Minister Tan Chuan-Jin, Minister for Manpower and President, Singapore National Olympic Council at the Kallang Wave Mall Atrium.
Article courtesy by SSA