Joseph Schooling
BRANDING

JOSEPH SCHOOLING


Joseph Isaac Schooling, Singapore first ever Olympic gold medalist swimmer, wanted a personal identity that embodies his style and passion in his beloved sport, and to serve as an inspiration to all aspiring swimmers.

The design was inspired by his love for swimming and his Eurasian heritage.  We used the Chinese character ‘水’(meaning ‘water’) and craftily integrated his initials ‘JIS’ in it. The final brand mark is a simple and striking portrayal of Singapore’s most illustrious sportsman of our time.

新加坡歷史上第一位奧運金牌得主,约瑟·依撒格·斯库林希望透過他的個人標志來體現他對游泳運動的風格和熱情,並藉此樹立一個能激發下一代游泳熱愛者的精神目標。

標志的設計靈感源於他對游泳的熱愛與他的歐亞血統。我們利用漢字“水”,並巧妙的將他的洋名縮寫JIS融合為一。標志最終的設計以簡單與觸目的描畫來体現這位新加坡現代最為人知的運動明星。

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