Joseph Schooling
BRANDING

JOSEPH SCHOOLING


Joseph Isaac Schooling, a national record holding swimmer from Singapore, first unveiled his newly created personal logo during the 5th FINA World Junior Swimming Championships that was held in Singapore in 2015. As a local ambassador for the 5th FINA World Junior Swimming Championships event, Joseph wanted a personal identity that embodies his style and passion in his beloved sport and that it will serve as an inspiration to all the aspiring swimmers.

The design inspiration came from his love for swimming and his Eurasian heritage.  We used the Chinese character “水”, meaning water in Chinese and craftily integrated his initials JIS in it. The design is simple and striking and is a unique portrayal of Singapore’s Sportsman of the Year 2015.